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Workshop
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Workshop - December 2007
December 8, Saturday, 13:00-17:00
Join the SIETAR Japan Year-End Party after this workshop!
details
WORKSHOP:
Intercultural Friction Accompanying the Global Expansion of Japanese Corporations: Research Results from the Philippines, Malaysia, China and the U.S.
LEADER:
Nishida, Hiroko (Univ of Shizuoka),
Koike,Hiroko (Shinshu Univ),
Sasaki, Yumi (Keio Univ)
Nebashi, Reiko (Meiji Univ)
PLACE:
Reitaku University Seminar Center, Shinjuku i-Land Tower 4F
LANGUAGE:
Japanese (English can be used in Q &A)
FEE:
Members 3,000 yen
Non-members 4,000 yen
Student members 1,000 yen
Student non-members 2,000 yen
Graduate students 3,000 yen
WORKSHOP DESCRIPTION:
What are the issues for intercultural communication as Japanese corporations expand in 4 cultural regions of the Pacific Rim? Where has friction been felt? In this workshop, the research team headed by Prof. H. Nishida, will report on the results of their research carried out at Japanese corporations in the Philippines, Malaysia, the U.S., and China over several years beginning in 1997.
How do Japanese management and local employees view the differences in culture between them? The research looks at both cognitive levels and emotional context, and in the workshop, the focus will be on emotional context, particularly in relation to cultural differences that cause difficulties. Prof. Nishida will begin by introducing Cultural Schema Theory via video link. After an analysis of the research results by Profs. Sasaki, Nebashi and Koike, participants will be able to delve deeper into the results by country and apply this to Cultural Schema Theory.
Although Prof. Nishida is unable to attend in person, she has prepared a video introduction of Cultural Schema Theory. Profs Sasaki, Nebashi and Koike, involved in the project from the start, will present the research.
WORKSHOP LEADERS:
NISHIDA, Hiroko (video presentation): PhD in Communication, University of Minnesota (1979). Completed her doctoral course work in Social Psychology, Tokyo University (1989). Currently professor of international relations at the Univ of Shizuoka. Major publications (please refer to original titles in Japanese flyer): “Intercultural Communication based on Human Behavioral Theory” (2007) Sogensha. <The following publications are Edited by H. Nishida and authored by herself and others including Sasaki, Nebashi, & Koike>. “Intercultural friction in Japanese companies in the U.S. and China.” (2007) Kazama Shobou. “Intercultural frictions between Japanese-Brazilians and Japanese in companies in Japan” (2003) Osaka Sogensha. “Intercultural frictions in Japanese companies in Malaysia and Philippines (2002) Taga Shuppan. “An introduction to intercultural communication” (2000). Osaka Sogensha.
<The following 3 presenters are in alphabetical order>
KOIKE, Hiroko: MA, Arizona State Univ (1985). Currently, associate professor, Intercultural Education, Fac of Ed., Shinshu Univ. Has also worked as intercultural communication trainer. Major publication: Cross-Cultural Training: Living in a Borderless Society (1998) Sanshusha.
NEBASHI, Reiko: PhD, Michigan State Univ (1999). Currently, associate professor, Information and Communication, Meiji Univ. Major publication: “Comparison in role schemas among Filipinos, Malaysians and Chinese in Japanese companies operating overseas.” (2006) Kokusai Kodogaku Kenkyu 1, 17-29.
SASAKI, Yumi: PhD, Ochanomizu Univ. (2003), MA Univ of Hawaii (1991). Currently associate professor, Economics, Keio Univ. Major research field: Discourse analysis in intercultural context. Major publication: “Interaction management schema in intercultural communication: Cultural Schema approach.” (2006)
How to get there?:
i-Land Tower can be accessed directly from Nishi-Shinjuku Station on the Marunouchi Line by following the underground path. From JR Shinjuku Station it is approximately a 10-minute walk. Once you get to the building, select an elevator that stops on the 4th floor. After you get off on the 4th floor, walk to the right until you get to the last door on your left.
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